How Can I Recover Abandoned Carts in WooCommerce?
Abandoned carts are a common challenge for online stores — but WooCommerce gives you tools to bring those customers back and complete the sale. With the right setup, you can automatically follow up with shoppers who leave items in their cart and recover lost revenue without lifting a finger.
What Is an Abandoned Cart?
An abandoned cart occurs when a customer adds items to their cart but doesn’t complete the checkout. This might happen due to:
- Unexpected shipping costs
- Distractions or second thoughts
- Complicated checkout process
- Payment issues
Recovering even a small percentage of these carts can significantly boost your store’s revenue.
How WooCommerce Helps You Recover Sales
By default, WooCommerce doesn’t include cart recovery features — but there are excellent plugins that integrate seamlessly:
Popular Abandoned Cart Plugins:
- CartFlows – Tracks checkout behaviour and includes recovery emails and split testing tools.
- WooCommerce Cart Abandonment Recovery (by CartFlows) – A free plugin that captures email addresses and sends timed follow-up emails.
- AutomateWoo – A powerful automation plugin that can trigger emails, coupons, or reminders based on cart activity.
- Integration with Klaviyo or Mailchimp – Sync WooCommerce data with your email marketing system for targeted abandoned cart sequences.
Features to Look For:
- Capture user email before they abandon
- Send a series of timed follow-up emails
- Include incentives like discounts or free shipping
- Track recovery rates and conversion data
Why This Matters
Most ecommerce stores lose 60–80% of carts to abandonment. With WooCommerce, you can reduce that loss by re-engaging potential buyers while their interest is still high.
At A7Designs, we help WooCommerce store owners set up effective cart recovery strategies — so you can win back lost sales and improve your bottom line.
Contact us for help on your WordPress WooCommerce Ecommerce store.