feedonomics, google shopping feed audit

Leaking Money on Ads? A Free Product Feed Audit Could Be the Fix

For any Adelaide e-commerce business, running Google Shopping or Facebook Ads is a fundamental part of driving sales. You invest time and money setting up campaigns, but what if your results are disappointing? If you’re seeing low click-through rates, a high cost-per-click, or a poor return on ad spend (ROAS), the problem might not be your ad strategy—it could be your product data feed.

This silent but critical component is the backbone of your entire shopping campaign. Before you spend another dollar on ads, it’s worth ensuring your foundation is solid.

At A7Designs, we build powerful e-commerce websites designed for growth. But our partnership doesn’t end at launch. We want our clients to succeed, and that means making sure all parts of their digital ecosystem are optimised, including their advertising feeds. That’s why we often recommend a professional data feed audit.

What is a Product Data Feed?

Simply put, a product data feed is a file (like a spreadsheet or XML file) that contains all the information about your products: titles, descriptions, prices, image URLs, stock levels, GTINs, brand, and more. Platforms like Google Merchant Center and Facebook Commerce Manager use this file to create your shopping ads.

If the data in that feed is inaccurate, incomplete, or poorly optimised, you are actively wasting money.

How a Poor Feed Wastes Your Advertising Budget

A faulty product feed hurts your bottom line in several ways:

  • Irrelevant Clicks: Vague product titles or poor descriptions can cause your ads to show up for irrelevant searches, meaning you pay for clicks from people who were never going to buy.
  • Product Disapprovals: Google has strict data requirements. Missing GTINs, incorrect pricing, or low-quality images can cause products to be disapproved, shrinking the pool of items you can even advertise.
  • Low Ad Performance: Incomplete data leads to lower Quality Scores. Google rewards complete, accurate data with better ad placements at a potentially lower cost.
  • Missed Opportunities: If your product titles aren’t optimised with keywords people actually search for (e.g., “Men’s Waterproof Hiking Boots Size 11” instead of just “Brown Boots”), you’re missing out on high-intent customers.

The Solution: A No-Obligation Feed Audit

Fixing these issues starts with identifying them. This is where a professional audit from a leading data feed management platform like Feedonomics comes in. Their team can run a free, no-obligation audit of your product feed to uncover these exact problems.

An audit will typically identify:

  • Critical Errors & Disapprovals: Pinpointing what’s wrong so it can be fixed.
  • Data Completeness: Highlighting missing attributes that are holding back performance.
  • Optimisation Opportunities: Suggesting ways to improve product titles, categories, and other fields to increase visibility and relevance.

How A7Designs Can Help

As your Adelaide-based web and e-commerce partner, we see the bigger picture. A high-performance website needs high-performance advertising to reach its full potential. We can help you get started with this process, understand the results of the audit, and implement any necessary changes on your Shopify, BigCommerce or WordPress site to ensure your data is clean and powerful.

Don’t let a faulty data feed undermine the investment you’ve made in your e-commerce platform and your ad campaigns.

Ready to see how your product feed scores? Contact A7Designs today, and we can help you get started with a free, no-obligation feed audit from Feedonomics.