Is Your Ad Spend Healthy? A Mid-Year Check-Up for Your Product Feed
We’re now past the halfway mark of 2025. For savvy Adelaide businesses, this is the perfect time to review budgets and strategies to ensure a strong finish to the year. While you might be looking at your overall ad spend, are you looking at its underlying health?
We’ve talked before about how your product data feed is the engine for your Google Shopping campaigns. Today, let’s move from theory to practice and look at three specific, costly errors that could be silently draining your ad budget right now.
Think of this as a mid-year health check for your advertising ROI. The good news is that a free, professional feed audit, like the one offered by our partners at Feedonomics, can quickly diagnose these issues.
Costly Error #1: Missing or Incorrect GTINs
A GTIN (Global Trade Item Number), such as a UPC or EAN, is how Google precisely identifies your product. If these are missing or wrong in your feed, two things happen:
- Google may disapprove the product entirely.
- If it is approved, its priority in search results is significantly lowered.
The Financial Impact: You’re either paying to advertise an incomplete product catalogue or you’re invisible to customers making specific, high-intent searches. An audit flags every single product with a GTIN issue.
Costly Error #2: Vague, Unoptimized Product Titles
Your product title is your single most important ad creative. A common mistake is using the same short title on your website in your ad feed.
- Poor Title: “Navigator Jacket”
- Optimized Title: “BrandName Men’s Waterproof Navigator Jacket – Royal Blue – Size L”
The Financial Impact: The poor title gets irrelevant clicks (from people looking for other brands, women’s jackets, or different colours) that you still pay for. The optimized title attracts highly qualified buyers, dramatically improving your click-through rate and Return On Ad Spend (ROAS).
Costly Error #3: Price & Stock Mismatches
This is a classic conversion killer. A customer clicks an ad for a product priced at $99, only to find it’s $119 on your site, or worse, out of stock.
The Financial Impact: You pay for a click that has zero chance of converting. This immediately frustrates the user, damages your brand’s credibility, and can even lead to penalties from Google for providing inaccurate information. A proper feed setup ensures your website’s live data is always in sync with your ads.
Your Proactive Path to a Better ROI
Fixing these issues is precisely what a professional feed audit is for. As your Adelaide e-commerce partner, we don’t just build your digital storefront; we help you ensure it operates at peak performance. We can facilitate this free audit and help you create an action plan based on the results.
Don’t wait until December to realise you’ve been overspending. A health check on your product feed today can lead to significant savings and a much stronger performance for the rest of the year.
Ready for your mid-year ad spend check-up? Contact A7Designs today, and we’ll help you arrange your complimentary product feed audit.