A mobile app (i.e. application software) is a computer program designed to run on smartphones, tablet computers and other mobile devices such as an iphone, android or ipad (or similar devices). Mobile apps may have specific functionality built into them such as sendig users push notifications and also the ability to work offline. A mobile ready website works with with many devices including desktops, laptops, mobile devices and tablets but the device needs to be online.  Websites that are mobile compatible increase your visibility and don’t require your customers to download a piece of software to their phone.  A website that is mobile ready is a cost effective means of getting your message to mobile devices.