Why Is Website Speed Important for SEO?

Website speed is a direct ranking factor for Google and affects both desktop and mobile search. A fast-loading site enhances user experience, reduces bounce rate, and increases time on site — all of which signal to Google that your site provides value. If your page takes longer than 3 seconds to load, nearly 40% of visitors will abandon it.

A delay of even one second can negatively impact conversion rates and reduce customer satisfaction. That’s why Google prioritises speed as part of its Core Web Vitals, which measure real-world user experience metrics like loading, interactivity, and layout stability.

Optimising your website speed not only improves SEO but also supports performance for users across Adelaide and beyond. Techniques like image compression, caching, and choosing a reliable host all help improve load times.

Learn more on our Website Speed Optimisation page or explore Website Security Hardening for additional performance protection.

For more information please contact us