ecommerce equation

To increase your average order value, implement the following strategies: Upselling and Cross-Selling: Offer additional products or services related to the customer's purchase. Bundling Products: Create product bundles to encourage larger purchases. Free Shipping Offers: Offer free shipping for orders above a certain amount. Loyalty Programs: Reward loyal customers with discounts and

To improve your ecommerce conversion rate, focus on the following: User Experience (UX): Ensure your website is easy to navigate and visually appealing. Clear Calls to Action: Use strong calls to action to encourage purchases. Mobile Optimisation: Make sure your website is mobile-friendly. Fast Loading Times: Optimise your website's speed to reduce bounce rates.

To increase traffic to your ecommerce website, consider these strategies: Search Engine Optimisation (SEO): Optimise your website's content and structure to rank higher in search engine results. Pay-Per-Click (PPC) Advertising: Use platforms like Google Ads to target specific keywords and demographics. Social Media Marketing: Leverage social media platforms to engage with your audience and

The ecommerce equation is a simplified framework to understand the core elements of successful online selling. It can be expressed as: Revenue = Traffic x Conversion Rate x Average Order Value This equation highlights the importance of driving traffic to your website, converting visitors into customers, and maximising the average amount spent per purchase.